In this episode, Steve Fretzin and Jim Lundy discuss:

  • Why you want to grow your own book of business. 
  • Balancing business development, marketing, client service, and the billable hour. 
  • Changes to the legal community because of the current pandemic. 
  • Giving and assisting with sincerity. 


Key Takeaways:

  • The best way for a lawyer to be their own boss was to develop their own practice
  • Treat your business development as important as the billable hour. 
  • View other lawyers as collaborators and as potential referral sources, not as competitors. 
  • We need to embrace the new reality and use the virtual opportunities that we have to continue to interact with our clients and potential clients.


“Whether you’re on your own as a solo, whether you’re in a small firm, or whether you’re in a large firm, I think you do have to view yourself as your own businessman.” —  Jim Lundy


Connect with Jim Lundy:  


Cell Phone: 708-557-9656

LinkedIn: Jim Lundy



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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