In this episode, Steve Fretzin and David Ackert discuss:

  • Reframing the mindset of business development. 
  • Organic and inorganic business development. 
  • Being organized in your outreach to those in your circles. 
  • Stepping up to be a coach in your own right. 


Key Takeaways:

  • With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather than happening in the moment. 
  • Be focused on your inner circle and your outer circle – you won’t hesitate to reach out or make the calls. Now is the time to mature those relationships. 
  • You need to invest time, not just check a box with a generic newsletter. You need to have real-time, authentic conversations. 
  • Business development is relationship development, not a sales transaction alone. 


“Business development is the exercise of helping people be their best selves in the context of the relationships that can help their businesses grow.” —  David Ackert


Connect with David Ackert:  



LinkedIn: &




Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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