Heymarket

Heymarket Blogs

Latest from Heymarket

For many brands, parents are an important target market. They don’t just provide their children with guidance and support, they fill their lives with stuff—and plenty of it. From diapers and onesies to snacks and school supplies, parents are active consumers. Yet reaching parents is often easier said than done. Because while parents might be busy buying things, they’re also just plain busy. So, how do brands cut through the noise, clutter, and controlled chaos…
Consumers’ expectations for customer service have hit an all-time high. In a recent report, nine out of 10 business leaders reported that customers have higher expectations than in the past. Many of these expectations revolve around how brands personalize their experience. In a different study, 71 percent of consumers want personalized interactions and 76% become frustrated when they don’t receive that personal treatment. As customer interactions continue to shift online in response to COVID-19, creating…
If you believe the stereotypes, you might think college students only eat ramen for all their meals and live on free merch. But in fact, college students collectively have an estimated spending power of almost $600 billion. Once college students graduate, many can expect an average starting salary of over $50,000. Marketing to college students helps your brand capitalize on a sweet spot in their lives, while they’re forming opinions about brands and…
During the beginning of the COVID-19 pandemic, 90% of Americans said the internet was a lifeline for them. They relied on it for everyday tasks they could no longer carry out in person, like shopping. They also came to realize how efficient and convenient online services are. Since then, 88% of consumers expect businesses to accelerate digital initiatives, including online customer service. Customers want to seamlessly chat with your team, navigate your site, and get…
There’s a new way to support your customers, and it’s changing the way businesses operate. Conversational support is helping businesses develop deeper, more meaningful connections to their customers while driving up revenue. So, what is it exactly? Conversational support is answering customers’ questions through one-to-one conversations with real people. In recent years, conversational support’s focus has shifted from phone and email to messaging on easy, immediate, and frictionless text channels. Messaging is the cornerstone of…
Since the beginning of the COVID-19 pandemic, online shopping has become more popular and is expected to maintain its reign well into the future. Now, this growing population of online customers needs support from a convenient, digital channel that provides the same friendly, personal experience it found in stores. Customer service chats are proven to perform well with both customers and brands. They’re located on your website or social media apps, where customers can…
In January of 2020, 51% of eCommerce marketers said they planned to increase spending in messaging or SMS marketing. By June 2020, that figure grew to 56%. Though SMS marketing spend is growing, businesses who are boosting their SMS marketing efforts have to ensure their promotional messages don’t seem like spam to customers. If your company’s messages give even the slightest hint that they’re spam texts, your customers will unsubscribe from your SMS list.…
More customers have moved away from traditional brick-and-mortar stores and turned to online shopping over the last decade. (It’s no wonder, given online shopping’s convenience and price-comparison capabilities.) This trend has only accelerated with the global pandemic that forced us to stay at home more than ever before. Shoppers are in stores less frequently, but they still want a convenient way to connect with your business. With customers online more often, it’s become even more…
With nearly 40% of U.S. consumers buying retail products online, eCommerce companies are finding new ways to create a seamless shopping experience that’s as personalized as an in-person visit. Text messaging is becoming a central part of that online experience because half of consumers prefer using SMS to communicate with businesses. But until recently, eCommerce companies using Shopify struggled to leverage SMS efficiently. Texting a customer required agents to switch between platforms to view updated…
2021’s holiday shopping season is off to a challenging start. Your business may be dealing with supply chain and staffing shortages—and your customers are still facing the uncertainty of shopping during the COVID-19 pandemic. If you can make the shopping experience a little easier for your customers, you can win their trust and increase their satisfaction. Allowing them to shop and communicate through the channels they feel comfortable with is a great place to…