Latest from Fretzin Blog

Here are some great highlights of my interview on BE THAT LAWYER with legal superstar and tech master Geo Bellas! This edited transcript addresses technology advancements in the legal field and the impact of AI  in the legal industry. “The old way of practicing is going to fade out, and is fading out. We have to learn how to live in that world, make money in that world, and more importantly, serve our clients.” — …
In this episode, Steve Fretzin and David Ackert discuss: Reframing the mindset of business development.  Organic and inorganic business development.  Being organized in your outreach to those in your circles.  Stepping up to be a coach in your own right.    Key Takeaways: With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather than happening in the moment.  Be focused on your inner circle…
As your friendly neighborhood lawyer coach, I get the privilege of hearing excuses from attorneys on why business development growth is down right now. While no one can deny that things are weird and different, the main justification for slumping originations is Zoom. Mainly, that in-person face-to-face meetings are where the magic happens. That being said, there are so many upsides to utilizing Zoom as a business tool that some can’t see the forest for…
In this episode, Steve Fretzin and Kait LeDonne discuss: Branding, marketing, and sales – how are they different and how do they work together for you and your company.  The top mistakes companies and individuals make before going to market.  Narrowing your niche to become the expert in that specific area.  Keeping authentic with your branding.    Key Takeaways: People want to feel seen, heard, and understood. If you can tackle that in branding, you…
In this episode, Steve Fretzin and Jay Harrington discuss: Seeing opportunity even in the time of COVID-19. Prioritizing business development. Networking efficiently and effectively with a plan.  Investing in a coach and the benefits of doing so.    Key Takeaways: Don’t assume that the opportunities aren’t there, you’ve got to just be simply become more active. Prioritizing that one hour a day to work on business development is the most important thing you probably do…
I’m sitting here this morning at a Discount Tire in Mount Prospect waiting for my car to receive four shiny new tires. The problem? My lease is up in two months. There’s a bad taste in my mouth today knowing that my money is shortly going down the drain. I also need new back brakes, which just adds insult to injury. The reason to share these complaints with you is because it’s important to understand…
In this episode, Steve Fretzin and Duc Trang discuss: Engaging with companies about their business specifically.  How to get in the door with a high-level GC.  The value of different billing models.  Trends in the law field as a result of COVID-19.   Key Takeaways: It’s a lot cheaper to create additional revenue streams from your current client base.  You want to have the headspace of your current clients so that they will have conversations…
In this episode, Steve Fretzin and Jim Lundy discuss: Why you want to grow your own book of business.  Balancing business development, marketing, client service, and the billable hour.  Changes to the legal community because of the current pandemic.  Giving and assisting with sincerity.    Key Takeaways: The best way for a lawyer to be their own boss was to develop their own practice Treat your business development as important as the billable hour.  View…
In this episode, Steve Fretzin and Dan Gershenson discuss: Enjoying the swing and the process of business development. Biggest mistakes professionals are doing in their social media and branding. Deciding what you will focus on marketing.  Staying active and building your brand, even during COVID.   Key Takeaways: Mistakes are part of the game –… The post Dan Gershenson: High Caliber Branding for Lawyers appeared first on FRETZIN, INC..…
In this episode, Steve Fretzin and Christina Martini discuss: Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will & Emery in Chicago. Developing a book of business for those who aren’t necessarily in front of clients every day. Learning new languages and plans, working with coaches, and growing as a lawyer in business development. Staying connected…