It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise of AI tools. A focus on mental health.
Law firms have been forced to adapt and innovate, and quickly.
It hasn’t been easy for some
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Why You Should Always Be Building Your Personal Brand
You should always be building your personal brand because you never know.
Anything can happen – you could get let go, your company could falter, become a consultant or go back in-house or decide you want to move cities or change careers – and if you don’t have a strong personal brand, you won’t have
Easy Ways to Maximize Attending a Conference
In-person conferences are so important for your personal branding, business development and professional development.
Every conference or webinar is an opportunity to brand yourself and strengthen your professional network.
Don’t be one of those people who just heads right out of an event or who half pays attention to a webinar. Be present in the
Easy Networking Tips That Will Work for Anyone
Last night I spoke at a New York City Bar Association program (in-person!) organized by my friend Paula Edgar (who I originally met at a NYC Bar program!). Paula asked me to join her on the panel with Areal Allen-Stewart, a great example of networking.
The program was about the art of schmoozing, or the
Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day
Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.
Groundhog Day comes from a German legend that if a furry rodent sees its shadow on February 2, winter would stretch on and on.
The Bill Murray movie with the same name has a similar premise where he
Women Who Wow: Merle Vaughn
Merle Vaughn is Major, Lindsey & Africa’s National Law Firm Diversity Practice Leader and a partner recruiter based in Los Angeles.
Since becoming a recruiter in 2003, Merle has been involved in several high-profile law firm partner and in-house placements in New York, Los Angeles, San Francisco and Washington, D.C. She has also been retained
Three Ways to Effectively Maximize Attending a Conference
I recently had the opportunity to attend (and speak at) the LMA Mid-Atlantic Region Conference on building an alumni relations program with Chris Fritsch and Matthew Pascocello. It was great to see old friends and make new ones, and learn from others in the industry.
(PS – Chris and I are doing a webinar on
Twelve Tips for Effective In-Person Networking in the Post-Pandemic World
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind my computer screen.
Over the next few weeks I am speaking at several lawyer retreats and industry conferences – I’m excited but nervous.
I feel
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their inboxes – whereas on LinkedIn they may or may not see it due to whether they are on the platform and LinkedIn’s algorithm.
So, if
Six Reasons to Use Social Media Today
Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.
Social media helps us stay top of mind with the people who matter most – clients, referrals, colleagues, recruits and others.
If you’re not using social as part of your digital